This week I spoke to my submission to the Annual Plan process for the Whangarei District Council. Here are some of the key points I raised as a member of the Whangarei tourism Trust, the Northland Tourism Development Group, Bream Bay Tourism Group, and owner operator of a commercial accommodation Waihoihoi Lodge in Waipu.
I am a firm believer in co-operation and partnership as a way of growing individual businesses and to promote economic development. Deb Bell from Rotorua uses the phrase Co-opertition to describe this. Working together to grow all our businesses and to grow a region economically
1. Arts and Culture Strategy
The lack of a clear and transparent Strategy in this sector is promoting a culture of competition and defensiveness that will hamper fututre development in this area.
Competition between Hunterdwasser vs the art museum vs the Maunu Museum Hihiawa is not a good look for Whangarei District and will hamper funding bids, as major funding groups are looking for a degree of cohesiveness and co-operation on local projects. This dilemma has already been seen in the Events Centre vs Kengsintan Stadium upgrade.
People are looking to the Council to take a lead in developing a District Wide Strategy, Council should not just be another one of the competing players.
I believe it is imperative that Council revisits its Arts and Culture Strategy, with a view to incorporating the Hundertwasser project, along with the Hihiaua Peninsula project which a lot of background development work has already been done for.
Revisiting the Strategy will enable us to build a solid framework for future planning and to gain community support for a number of projects which have the potential to re-invigorate the District.
2. Twin Coast Discovery Highway
This Highway is a key part of the Northland Tourism Strategy, but has not delivered much for the Whangarei District. For many years people have been working towards routing this Highway through the Town Basin and out to the Tutukaka Coast.
A recent major review of the Highway has come up with a recommendation to this effect, and we are now in a unique position to take advantage of this to promote our District.
Tourism in Northland for many years has operated under the assumption that there are three major icons in the North that are drivers of Tourisn in the North – Bay of Islands, Cape Reinga and the Waipoua Forest. After much lobbying and work, we have managed to have the Poor Knights Islands added to that list. This is an extremely significant development for us, and we are now in a unique position to build on this and the Twin Coast Discovery Highway review to divert tourism traffic through the heart of our district.
However all this is dependent on new signage which will promote this new route. It is imperative that funding is set aside in this years budget, to be spent before the comng summer period to
- scope the project to ensure that the best possible signage is designed
- create and install the signage
3. Rates and Economic Development
This is no time to hold back on promoting economic development and inwards investment in the District, and in particular in the Tourism Sector.
In Tourism we are on the verge of significant expansion, investment and opportunity. We need to expand and to develop new quality product to continue to develop Whangarei as a destination and not just a toilet stop on the road north.
Tourism is already the second biggest contributer to the Northland Economy and there is potential to grow this. With globalisation causing many exporters to move off shore, tourism provides an excellent opportunity to develop a stronger industry sector.
Only 2 in 5 international visitors come north, even if there is a drop off of total numbers coming to NZ, there is the potential to grow our market share. We are also investing in the domestic and Australian market to grow our shoulder and winter seasons in order to make the industry more sustainable and enable more full time jobs in the sector.
Council has a statutary responsibility to support economic growth, and in order to do this it needs to maintain its partnerships in this area to maximise the benefit of the growth for the whole community.
In particular we need to appoint and support a new economic development officer, in particular to further develop an events strategy and inwards investment
Questions from the Council after my presentation included several which focused on asking where my priorities would lay in relation to Economic Development vs Infrastructure investment.
I answered this by saying I did not like the question, which fundamentally missed my point – which was that we should be working together on a win – win basis not an either/or basis. We need both, and we can only establish priorities when we get down to the nuts and bolts of particular projects. They are two sides of the same coin.