Winter@Waipu – how local businesses can benefit from this festival

One of the motivations for developing Winter@waipu was to help address the seasonality for many businesses in Bream Bay.  While we can have bumper summer period with good turnover, the shoulder seasons and winter are more of a struggle.

The other reason for developing Winter@waipu is of course to have fun and to continue to showcase the creativity and life that abounds in this great area.

Winter@Waipu is an opportunity for your business
to both support this event and to benefit from it

Ideas for your business to make the most of Winter@Waipu

1. Advertising: if you advertise your business on radio or in publications – what about also including a mention for upcoming Winter@Waipu events or mention the website – Winter@waipu
2.    Offer Winter@Waipu Specials and advertise them as such in your shop – several years ago we offered special “Winter@Waipu Special” posters  – contact me if you would like some of these
3.    Special Weekends: Winter@waipu is over June, July and August and while there are events on every week, we are especially highlighting the first weekend of the month, as this is the day that there is a market day in the Hall, and the opportunity to build on that to create more reasons to walk the streets and browse the shops.

First weekend in June – June Long weekend with the usual markets and a special focus on the celebration of the arrival of the Breadalbane.

First week in July, not just Tartan Day but now Tartan Week!
From Tuesday 1 July up to the Sunday.  We are encouraging retailers and visitors to town to wear tartan, and are featuring special offers with a scottish flavour -   Artform is offering complimentary porridge, the butcher is offering a taste of Haggis for shoppers, there will be complimentary shortbread to give away to tartan wearing shoppers (sponsored by the Waipu Business and promotions Group)  What can your business do?

Themes during tartan week – get into the spirit…..

• Tues 1 July      -  International Tartan Day – wear your tartan
• Wed 2 July       - Wimbledon Day
• Thurs 3 July     – Royal Day in Waipu
• Friday 4 July     – Snow and Classic breakfast at Artform
• Sat 5 July     – Tartan day parade  and young people busking (encourage them!)

First Sat in August Boot and Barrow Sale in the Main Street
Locals can have a  $5  / stall in the main street –
The Great Waipu Wheelbarrow Race Caledonian Park  Saturday 12 midday
How can your business join in the spirit of these events?

The Waipu Business and Promotions Group invites you to get into the Spirit of Winter@waipu and help us to build trade in this traditionally slower part of the year.  Let’s make Waipu a must place for people to visit from Whangarei, the North Shore, or from New York!

The main advertising feature this year will be in the Look North Publication, which will be delivered shortly – keep a copy as reference in your shop – give them away to customers.

For more info: Rosemary Neave   4321234 rosemary@breambay.co.nz